An Eccentric Marketing Guru Visits A Coca-Cola Subsidiary In Australia To Try And Increase Market Penetration. He Finds Zero Penetration In A Valley Owned By An Old Man Who Makes His Own Soft Drinks, And Visits The Valley To See Why. After “the Kid’s” Persistence Is Tested He’s Given A Tour Of The Man’s Plant, And They Begin Talking Of A Joint Venture. Things Get More Complicated When The Coca-Cola Man Begins Falling In Love With His Temporary Secretary, Who Seems To Have Connections To The Valley.